The communications mistake plaintiff firms make most often is calling the communications consultant after the story breaks. By then, the defense narrative is set. The first media cycle has run. Communications cannot fix what legal strategy has already produced. It can only react. VIS does not react.
In the Johns Hopkins litigation, VIS was engaged before the complaint was filed. Every communications implication of every legal decision was evaluated before the decision was made. When the settlement was announced, VIS was not being briefed. VIS had written the press strategy six months earlier. The result was a coordinated, same-day, multi-outlet placement that produced one million impressions before the defense could respond.
Karen Elizabeth Campbell is embedded in the case from day one. Not a team. Not a system. Karen Campbell — twenty-five years in litigation communications, former Dow Jones reporter, established relationships at every major network and national outlet — present at strategy sessions, available for same-day response, integrated with the legal team’s calendar.