Crisis Communications

"A reporter just called.
I have 20 minutes."

What you say next defines the story. Karen Campbell has been in that room — on both sides. She knows what the reporter needs. She knows what the producer is building. She knows what your silence signals and what your statement costs.
We stopped a 60 Minutes segment. We know how to protect as much as promote.

How It Works

You call Karen Campbell. She picks up. Within one hour she has assessed the threat, identified the reporter, and built a response strategy. She acts — contacting producers, placing counter-narrative stories, or advising silence — within hours of the first call.

Karen does not use an answering service. Every call is confidential. NDA available before the first conversation. Crisis engagements begin immediately.

The goal is never coverage. The goal is the right outcome. Sometimes that is a statement. Sometimes that is a counter-narrative. Sometimes the best outcome is silence. Karen Campbell has delivered all three.

The 60 Minutes Case

When a client's crisis was tracked for a 60 Minutes segment, the standard advice was to cooperate minimally and brace for broadcast. Oliver & Ginger did not take the standard approach. A counter-narrative strategy with aggressive third-party placement and direct producer engagement stopped the segment before it aired. No broadcast. No coverage. The matter was resolved without the story that would have defined the client's public record for a decade.

Who Calls

Managing partners who just received a call from a reporter. Plaintiff attorneys whose case has attracted national press. Firms managing high-profile client situations. Attorneys facing prosecutorial media pressure. Any law firm or institution where a story, if published as currently being reported, would do permanent damage.

The only rule

Don't call when the story
has already run.
Call before the reporter does.

415 · 359 · 4454
karen@oliverandginger.com
Text Karen Call Karen — 415.359.4454