Intake Infrastructure

Nothing goes to air until the intake is ready.

Rogan is mid-sentence. Someone texts. You have 90 seconds before they find another lawyer. I build the system before I call the producer.

01  /  The Window

The window is not five minutes. It is the time it takes to open a new tab.

The story runs. The person texts. No response in 90 seconds and they open Google. That case is gone — you will never know it existed. Hopkins proved it: 4,500 called. The number would have been higher.

By the time they find another lawyer, the case is already gone.

4,500
Hopkins calls received
>4,500
What the number would have been
90s
Maximum response time
72h
Window after broadcast where cases are won or lost
02  /  What Gets Built

Everything live before the first story runs.

Not after the broadcast. Not the day before. Before I pick up the phone to the producer, the system is built, tested, and ready.

Dedicated number

Not the firm’s main line. One number, one case, every response tracked.

90-second response

Automated first response immediately. A real person follows within 90 seconds.

Video

90 seconds. What happened, whether it happened to you, what to do right now. No lawyer on camera.

Calendar link

Not a form. A 15-minute call booked on the spot. A call feels like someone taking them seriously.

03  /  How This Is Different

The intake firms start at step four. I start at step one.

Alert Communications. Best Case Leads. LawRuler. Every professional intake firm catches people who already decided to reach out. They process the lead; they do not create it. They find out the segment ran when the phone rings.

I placed the story. I know the segment is running because I put it there. The intake system is live before the broadcast starts.

Every other intake firm

Catches leads after they exist. No relationship with the story. No producer relationships. Finds out the segment ran when the phone rings.

Karen Campbell · Oliver & Ginger

Places the story. Builds the intake. Catches the cases in real time. The system is live before I make the call to the producer.

04  /  The Full Sequence

From story to signed case.

01
I place the story

Rogan. The Daily. GMA. The story reaches the jury pool where they actually live. The intake system is already running.

02
The person texts — during the broadcast

Not after. Not the next morning. While the story is still running. That is when the impulse is strongest and the window is open.

03
Response in under 90 seconds

Automated first. Human within 90 seconds. A calendar link for a 15-minute call. One step. Nothing complicated.

04
I hand the firm a qualified case — not a cold lead

Screened. Documented. Ready for intake. The firm receives a person who has already been heard, not a name on a spreadsheet.

A Brief Conversation

The defense is running their operation right now. Is yours ready?

All consultations confidential · NDA available on request
karen@oliverandginger.com