It comes down to one skill — getting the right message to the right people — and a full operation built underneath it, pre-filing through verdict.
One skill, three moves: research, message, delivery. I find what’s true and what moves. I build the story that lands. I get it to whoever decides your case — first. Everything below is how I do it.
Who the defense hired, which reporters cover your exact case, what they are working on this week, and what each audience that matters actually reads. I don’t get out-worked, out-researched, or out-strategized. That is the entire job.
The true story — years of documented negligence, not one unfortunate accident — built into the frame a reporter can run and a reader cannot forget.
To the exact press your case lives in. Every case has a short, knowable list of outlets and reporters that set the record. I know yours — because the research is already done, built over years, not pulled from a database. Your client’s story gets there first, accurately, on your terms.
My opposition research is not a Google search. It is people.
Twenty-five years of sources tell me what the defense is building before it’s public. I know the people who get a story told — bookers, producers, the reporters at the Wall Street Journal. Not a pitch. A phone call I can already make.
I also know the people running the defense playbook. I have sat on their side of the table. I know their moves before they make them — and I am better.
You get coverage when you file. You get coverage when you win. In between, the defense fills the airwaves.
The space between filing and verdict is the longest, quietest stretch of a case — and the part the defense works hardest. They brief reporters, place stories, and shape the jury pool while the plaintiff goes dark. I make sure you never go silent — a documented, factual cadence that keeps your story in the room the whole way through.
Every deliverable runs inside privilege, not around it.
Retained through counsel, under your direction, structured to protect work product. I know Rule 3.6. I will not put your case, your standing with the court, or your license at risk to win a news cycle.
One retainer. Pre-filing through verdict.
Engagements start at $10,000 a month.Every term negotiable, structured to the case — against a number I’m retained to move. At Hopkins, that number moved $140 million.
On the first call I’ll tell you which reporter is already working a case like yours — and the names and playbook behind the defense’s communications.
The defense is not waiting for you to decide.
All consultations confidential · NDA available on request
karen@oliverandginger.com