What you say next defines the story. I have been in that room — on both sides. I know what the reporter needs, what the producer is building, what your silence signals, and what your statement costs.
Within one hour I have assessed the threat, identified the reporter, and built a response strategy. I act — contacting producers, placing counter-narrative stories, or advising silence — within hours of the first call.
I do not use an answering service. Every call is confidential. NDA available before the first conversation. Crisis engagements begin immediately. The goal is never coverage. The goal is the right outcome.
“We could not have done it without her.”
Don’t call when the story has already run. Call before the reporter does.
I pick up. If I am on another call I return within the hour. All consultations are strictly confidential. NDA available before the first conversation.