I find the people you need to reach, build the message that moves them, and get it there first. Twenty-five years plaintiff-side. Former Dow Jones reporter. I don’t guess.
My work is method, not instinct. I research the players, the press, and the audiences that decide a case — and I measure what moves them. I don’t guess. And a former Dow Jones reporter knows exactly how a story gets made, because I spent years deciding whether to make one.
I know the people running the defense playbook — Kirkland, FTI, Sitrick — because I have sat on their side of the table. I wrote the book on their machine. I know their moves before they make them, and I am better.
From the network bookers who schedule the guests to the reporters at the Wall Street Journal, I know the people who get a story told. It is not a pitch — it is a phone call I can already make, with a message built to move the person on the other end.
That is not a credential you can hire. It is a perspective you either have or you do not.
I ran the counter-narrative in the space the defense owned. At Hopkins the offer was $50 million; the settlement was $190 million. Across every case the pattern held. The narrative moved the number.
Lead communications strategist. Dr. Nikita Levy. 9,000 victims. The AP wire mechanism placed the story simultaneously — NYT, WaPo, CBS, WSJ — in a single day.
900+ child victims. The worst case of single-perpetrator sexual abuse in the country. The institution knew. Communications served the victims while holding it accountable.
Eight years of fraudulent medical practice at a Maryland hospital. Communications reached victims who did not know they had been harmed by a practitioner with a fraudulent license.
215 million gallons of radioactive wastewater into the Floridan Aquifer. A 19-day concealment. Communications placed the concealment story alongside the contamination story.
Nuclear testing fallout. Families who developed cancer at rates the government tracked and did not disclose. The work was recognition — making people understand what had been done to them.
Nuclear contractor crisis communications lead in Nebraska. Multi-stakeholder, multi-site federal crisis communications across 70 sites simultaneously.
I pick up the phone. If I am on another call I return within the hour. I do not use an answering service. I do not hand off to a team. You work with me.
