What I Deliver

Everything that happens on your case — before the defense gets there first.

It comes down to one skill — getting the right message to the right people — and a full operation built underneath it, pre-filing through verdict.

01  /  The One Skill

Getting the right message to the right people.

One skill, three moves: research, message, delivery. I find what’s true and what moves. I build the story that lands. I get it to whoever decides your case — first. Everything below is how I do it.

01
Research

Who the defense hired, which reporters cover your exact case, what they are working on this week, and what each audience that matters actually reads. I don’t get out-worked, out-researched, or out-strategized. That is the entire job.

02
Message

The true story — years of documented negligence, not one unfortunate accident — built into the frame a reporter can run and a reader cannot forget.

03
Delivery

To the exact press your case lives in. Every case has a short, knowable list of outlets and reporters that set the record. I know yours — because the research is already done, built over years, not pulled from a database. Your client’s story gets there first, accurately, on your terms.

My opposition research is not a Google search. It is people.

Twenty-five years of sources tell me what the defense is building before it’s public. I know the people who get a story told — bookers, producers, the reporters at the Wall Street Journal. Not a pitch. A phone call I can already make.

I also know the people running the defense playbook. I have sat on their side of the table. I know their moves before they make them — and I am better.

02  /  The In-Between

You get coverage when you file. You get coverage when you win. In between, the defense fills the airwaves.

The space between filing and verdict is the longest, quietest stretch of a case — and the part the defense works hardest. They brief reporters, place stories, and shape the jury pool while the plaintiff goes dark. I make sure you never go silent — a documented, factual cadence that keeps your story in the room the whole way through.

03  /  Everything Underneath

The full operation that delivers it — in the order it happens.

Before you file

Pre-Filing

Pre-filing intelligence brief
Who the defense has already retained, what they are preparing, and which reporters they are briefing — documented before you file.
Narrative architecture
The governing theme that runs from the complaint to the closing — built before the defense builds theirs. One plaintiff story they cannot occupy.
Client-record clearance
I clear your client’s public record of what the defense would otherwise use against them — before they can.
Through discovery & trial

In the Fight

In the room on strategy
I am there when case strategy is set, not called in after. The legal case and the communications case are the same case.
Real-time opposition monitoring
What the defense and its firms — Kirkland, FTI, Sitrick — are placing, and where, as it happens.
Third-party ally development
Real, unpaid voices the defense cannot control, saying true things on the record.
Jury-pool mapping
Who shaped the venire, how, and what it means for the room you walk into.
Named-counsel press program
You, positioned with the reporters on your beat — before the case frames you.
Where the number moves

The Leverage Points

Settlement pressure
Making the defense’s silence more expensive than the check — a sustained, documented cadence, not a single story that fades.
The 72-hour bellwether window
I own the window around the verdict that sets the MDL settlement number. It belongs to whoever moves first.
Verdict-day campaign
Built in advance, deployed the moment the opinion drops. Win or lose, you own the story.
Same-day response
Available the moment anything breaks — regardless of the hour.
After the verdict

The Record That Stays Yours

Post-verdict press program
The weeks after, when you are the first call every journalist makes.
The permanent record
A documented digital record of the case that is yours, not theirs — and stays that way.

Every deliverable runs inside privilege, not around it.

Retained through counsel, under your direction, structured to protect work product. I know Rule 3.6. I will not put your case, your standing with the court, or your license at risk to win a news cycle.

 /  The Engagement

One retainer. Pre-filing through verdict.

Engagements start at $10,000 a month.Every term negotiable, structured to the case — against a number I’m retained to move. At Hopkins, that number moved $140 million.

A Brief Conversation

Fifteen minutes tells you what the defense is already doing.

On the first call I’ll tell you which reporter is already working a case like yours — and the names and playbook behind the defense’s communications.

The defense is not waiting for you to decide.

All consultations confidential · NDA available on request
karen@oliverandginger.com