Twelve Capabilities. One System. Pre-Filing Through Verdict.

Corporate defense firms run coordinated, multi-million-dollar communications campaigns outside the courtroom — often before a complaint is even filed. I run the same discipline in your corner, starting before the demand letter and not stopping at the verdict.

$190M Settlement

Nearly 9,000 claimants, one wire story I ran communications on.

Direct Access

Karen picks up. No associates, no account managers, no hand-offs.

12-Hour Audit

A written check of the public record on your case before you decide anything.

THE EVIDENTIARY AUDIT

Send me your case name and the defendant. Within 12 hours you get a written check of the public ad and search record around your specific case: what's running, where it's aimed, how it reaches your clients, and how to verify each finding yourself against the public record. No credit card, no email capture — just the audit.

Call / Text Karen — 202.322.8199

THE SYSTEM

Twelve Capabilities, Pre-Filing Through Verdict

Each capability counters a specific part of the defense's own communications operation.

Early Warning

Reads public filings, ad spend, and statement patterns for the earliest signs the defense's posture is changing.

Record Cleanup

Finds and corrects outdated or misleading material already shaping how your case looks in a search result.

III

The Story

Writes the first version of events reporters see, sourced and ready before the defense's talking points are.

Real Voices

Introduces consenting clients and independent experts to reporters directly, instead of a press release standing in for them.

Settlement Pressure

Keeps the story in front of the audiences a defendant actually answers to: its board, its insurer, its shareholders.

Record Watch

Flags attempts to quietly revise past coverage or statements after a ruling or filing lands.

VII

Strategy Sync

Times every public statement to what's actually happening in filings and discovery, not a separate calendar.

VIII

Real-Time Watch

Daily monitoring of news, social, and search results tied to your case, so nothing runs unnoticed.

One Voice

Keeps every firm on a coordinated MDL aligned on message and timing, so reporters get one story instead of a dozen.

Search Visibility

Works the organic search results so accurate reporting outranks stale or defense-favorable coverage.

Bellwether Timing

Sequences press outreach so coverage peaks around the bellwether trial, not before or after it.

XII

Venue Intelligence

Reviews public sentiment and local media coverage patterns ahead of voir dire. Public sentiment and media-habit research only — never contact with jurors, witnesses, or the venire.

Case outcomes depend on the specific facts of each matter; past results do not guarantee a similar outcome in future cases.

Looking to grow the firm itself, not just this case? See Firm Growth →

WHEN COVERAGE ISN'T CHANGING MINDS

Getting Press and Changing Opinion Aren't the Same Thing.

If you're already generating coverage and public opinion still hasn't moved, the problem usually isn't volume — it's placement. I audit where your existing coverage is actually landing against where your real audience reads, and redirect the strategy to close that gap.

CUTTING THROUGH THE CLUTTER

People have too much competing for their attention to absorb a story that doesn't answer, in order:

What happened: Stated plainly, before anything else.
Why they should care: Tied to something already on their mind, not assumed.
What it's costing them: Concrete, not abstract — a real stake, not a statistic.
What to do about it: A next step, every time. A story that skips this reads as noise — accurate, but easy to scroll past.

Request Your Case Brief.

Send your case name and the defendant. Within 12 hours you'll have a written check of what's running against your case in the public record.

Call / Text Karen — 202.322.8199

Prefer to call? 202.322.8199