A separate engagement from case-specific work — for firms whose casework has outpaced their name recognition.
Each track stands on its own — most firms start with one or two, not all six.
For firms navigating a merger, leadership change, or reputational hit. The transformation itself is the story — my job is making sure it's told as one.
For firms opening a new practice area, office, or market. Making sure the right people know on day one, not month twelve.
Positioning named partners individually so the firm's growth doesn't depend on one name doing all the work.
Standing infrastructure for when the firm's own name becomes the story, so the response is ready before the moment arrives.
Tracking what ChatGPT, Perplexity, and Google's AI Overview actually say when a prospective client asks who handles cases like theirs — and closing the gap when the answer is thin, outdated, or names a competitor instead.
Ongoing monitoring of the firm's standing — who's covering it, which reporters and referral sources actually move business its way — flagging risk before it becomes a headline, not after.
Tracks A–F above are directional summaries — full execution detail is scoped to your firm during onboarding.
This is a longer conversation than a case-name-and-defendant intake. Call, text, or email, and we'll figure out which tracks actually apply.
Call / Text Karen — 202.322.8199