Before I build the narrative for your case, I find out exactly what the defense’s communications team is already doing — based on 25 years watching how newsrooms and defense communications teams both operate.
By the time something like this becomes public, there are usually years behind it where the information stayed out of view.
It didn’t used to be this easy for them. Reaching the public meant going through a newspaper or one of a handful of networks — editors stood in the way. Now a podcast or a text message puts the defense directly into someone’s living room or phone, with no one editing the message.
After one recent mass-casualty case, a defendant didn’t just hire outside crisis PR — it created a new senior executive role, reporting to leadership, solely to manage long-term outreach to the families involved. That’s not a press statement. That’s a standing communications operation, built to run as long as the litigation does.
In a different mass tort, court-ordered discovery showed a defendant’s scientists had ghostwritten sections of the company’s own safety reviews, then had outside experts sign their names to them. None of that showed up in a press release — it surfaced because plaintiffs’ counsel got the internal emails in discovery.
In a case involving a consumer product used by millions, a defendant answered an investigative report with full-page ads in national newspapers and a dedicated rebuttal website, still running, updated every time a new story or verdict broke. None of that was filed with the court — it ran in the news cycle, aimed at jurors, regulators, and the public.
I saw this play out firsthand on the Johns Hopkins matter (see Results). When the story became public, the institution’s own lawyer called the doctor responsible a “rogue” employee. That’s the aberration defense, almost word for word — and it’s the same framing I watch for on every case I take on now.
The same check behind the free audit on the homepage — run on an ongoing basis, not a one-time snapshot.
Whether targeted ads are running in the zip codes around the courthouse or your claimants’ communities.
Whether your firm’s name or case terms are being bid on to intercept your traffic.
How the defense — or people speaking for them — are showing up on Reddit and other public forums.
What the defense is telling reporters, regulators, and the public directly.
If nothing’s running against your case, I tell you that too.
Once I know what’s actually happening, I build the message and decide where it needs to run.
Send me the name of your biggest active case. I’ll send you a full, plain-English brief within 12 hours, workload permitting.
Text the Case Name to 202.322.8199