At a Glance
The Problem
Defense communications moves in real time. A planted story goes live at 6 AM. A third-party statement is posted at midnight. A social media campaign targeting your plaintiff community runs over a weekend. The plaintiff bar learns about it Monday morning from a client who calls in a panic. The defense had a 72-hour head start.
In Practice
Case Reference
In a federal agency crisis communications engagement, a national broadcast network was preparing a major investigative segment. VIS identified the segment in pre-production — before a single frame was shot — through source monitoring and journalist relationship intelligence. The segment did not air. Real-time intelligence stopped a 60 Minutes segment.
What VIS Does
VIS monitors the opposition’s communications activity in real time. Every media placement. Every social media movement. Every third-party statement. Every change to the digital record. Response time commitment: Karen Campbell calls you within two hours of any critical development. Counter-ready within four hours of a defense media placement.
- Real-time media monitoring — every mention of the case, the company, and key parties
- Social media monitoring — plaintiff community, opposition activity, and third-party channels
- Digital record change alerts — when the defense’s digital presence shifts, you know immediately
- Rapid response protocol — counter ready within four hours of any defense media placement
- Weekly intelligence digest — full picture of what the defense communications operation produced each week
- Response time commitment — Karen Campbell calls within two hours of any critical development