Capability IV
GROUND TRUTH
Real voices saying true things. Nobody paid to say them.
At a Glance
The Problem
FTI’s third-party ally development program identifies, funds, and positions credible outside voices who carry the defense message without appearing to be defense voices. Scientific organizations, academic researchers, industry associations, community groups — all saying what FTI’s client needs said, none of them identified as defense operatives. The plaintiff bar has never built an equivalent.
In Practice
Case Reference
In a chemical exposure case in the Midwest, VIS identified a university researcher who had independently documented the same health effects plaintiffs were claiming — before the litigation was filed, with no connection to plaintiff counsel. VIS facilitated the researcher’s engagement with media and regulatory bodies on their own findings. The defense could not challenge the source.
What VIS Does
VIS identifies and activates real third parties — researchers with legitimate findings, community leaders with genuine stakes, affected populations with documented experience — who have authentic reasons to speak and will speak truthfully. No one is paid to say anything. Every voice is real. Every statement is true.
- Third-party landscape mapping — who exists, what they know, why they would speak
- Ally identification and vetting — credibility assessment for each potential voice
- Outreach and activation strategy — how to approach, what to ask, how to support without directing
- Coordination protocol — timing allies to case calendar, depositions, and media moments
- Defense third-party monitoring — identifying and documenting opposition’s paid surrogates