I Make Sure Your Client's Story Gets Told. Before the Defense Tells Theirs.

The Case Outside the Courtroom

Billion-dollar companies don't just defend lawsuits — they run communications operations built to shape public perception and manage press access to your clients. That's exactly what a plaintiff-side communications strategy is built to counter.

Anyone can buy a database, and half of what's in them is wrong. What I know is which rooms are open to a given story, which will punish it, and which are worth the relationship. I'll show you the reasoning behind every call.

I don't buy placement, and I don't pay for coverage. No sponsored content, no pay-to-play, no arrangements a reporter would have to disclose. If a story runs, it ran because someone judged it worth running — which is the only reason it moves anything.

Most firms are not under-covered. They're covered in the wrong rooms — talking mostly to people who already agree with them, while the strongest argument they own does the least work of anything on the table.

Before and After the Narrative Work

Before the narrative work began, the Johns Hopkins mass tort matter was headed toward a standard settlement. After, it became a story of institutional accountability — for more than 0 claimants.

$0 million settlement. AP wire, same-day pickup in the Times, the Post, and the Journal — placed and held during one of the most competitive news weeks of the year.

Narrative Control Is Your Unseen Leverage.

When I worked the matter involving the 9,000 survivors of Dr. Levy, the Johns Hopkins physician whose decades of secret abuse became national news, the defense tried to frame it as the work of "one lone doctor." I refused that frame and insisted on telling the full story: 25 years of institutional failure to catch or stop what was happening. That shift — from one bad actor to systemic failure — was what secured real accountability and the largest possible settlement.

I spent five years as a Dow Jones reporter before moving into plaintiff-side communications — the twenty-five years since is where the real track record lives. Since then I've placed clients on The Daily and the Joe Rogan Experience, along with the wire and print pickup that follows (most matters are NDA-protected; full case detail is shared under privilege once retained).

ATA and JASTA cases run a different track than most litigation: the defendant is often a financial institution or a foreign government accused of moving money to a terrorist organization, and the case can take a decade or more from filing to judgment to actual collection. By the time it makes news, coverage is almost always about the dollar figure and the defendant's name — the survivors and families become a footnote to their own case.

I work directly with survivors and families, always with consent, always on their timeline, to build the human story alongside the legal one — so when the case does make news, it's their story that lands, not just the number.

Send me your case name and the defendant. You'll get a real, plain-English check — not a pitch — of what's showing up against your specific case. No credit card, no email capture. If there's nothing there, I'll tell you that too.

This is a plain check on verifiable public ad data — not a claim about who is specifically retained on your matter, and not a substitute for discovery.

Nobody Has Ever Seen One of These Before They've Paid for It. Here's One.

Six findings, one per page, each with the source named so you can check it yourself in about five minutes. No pitch, no proposal, no price in the document.

Illustrative sample. Redactions stand in for a real matter — no client, defendant or engagement is depicted.

A communications operation can be responsive, hardworking and genuinely pleasant and still not move anything. Being well-liked is a relationship measure, not an effectiveness measure, and the two get confused constantly — usually because nobody is counting. So I count, and I tell you what I'm counting before you retain me.

If the numbers don't move, you'll hear it from me first.

Your Client's Argument Is Already Believed. That Was Never the Problem.

Fifty-seven percent of people hold a moderate or higher sense of grievance — measured as believing that business and government serve a select few, that the system favors the rich, and that institutional decisions have harmed them personally. Only thirty-two percent think the next generation will be better off. And seventy percent say they are hesitant or unwilling to trust someone who believes different facts and trusts different sources than they do — a figure that holds almost evenly across the political spectrum.

Read that as a plaintiff lawyer. You are not persuading anyone that institutions protect themselves at the expense of the people they harm; a majority arrived believing it. The difficulty is delivery, not argument — which room and which messenger, not which masthead.

2026 Edelman Trust Barometer · 28 markets · n=33,938 · fieldwork Oct–Nov 2025. Global averages.

Full detail on the Verdict Communications System lives on the What We Do page — this is the home-page version, no jargon, no codenames.

One Direct Line. A Vetted Bench Behind It.

You reach me directly, every time. For the thousands of claimants a matter can involve, I run a systematic, disciplined communication framework — ensuring every individual feels heard without requiring you to act as a call center.

Your Firm Has a Reputation. Somebody Should Be Building It On Purpose.

Everything above is case-specific work — protecting the matter in front of you. Firm Growth is a separate engagement: building your firm's public reputation over years, not one case at a time. Media relationships that outlast any single matter. Thought leadership that positions your attorneys as the ones reporters call first. Crisis readiness before you need it, not after. A public presence consistent enough that the next case is easier to win before it's even filed.

Women's Innocence Clinic

It is nearly impossible to exonerate a woman. Most wrongful-conviction work runs on DNA, and women are rarely convicted of DNA-based crimes — so the tool that has freed thousands of men rarely applies to them. Researchers estimate that between 3 and 7 percent of the roughly 190,000 women incarcerated in the U.S. are innocent. Karen Campbell and Susan Oliver started the Women's Innocence Clinic to do something about that number, one case at a time.