You're litigating a case. They're litigating a story — and they started first.
Before your complaint is ever filed, corporate defendants retain communications firms to manage press, shape jury pools, and control the public record. Most plaintiff attorneys never see that operation. I do — that's the job.
Before the narrative work began, a mass tort matter at a major academic medical center was headed toward a standard settlement. After, it became a story of institutional accountability — for more than 9,000 claimants.
Using publicly available data from Google and Facebook's ad transparency tools, I check what the defense side is actually doing to intercept your claimants before they reach you.
What I'll Show You in 24 Hours
Send me your case name and the defendant. You'll get a real, plain-English check — not a pitch — of what's showing up against your specific case. No credit card, no email capture. If there's nothing there, I'll tell you that too. Anything that helps a plaintiff firm win is worth doing, whether or not you ever hire me.
Whether targeted ads are running in the zip codes around the courthouse or your claimants' communities.
Whether your firm's name or case terms are being bid on to intercept your traffic.
Whether a spoof intake site is catching your claimants before they find you.
Whether your organic presence is being pushed down in the markets that matter.
This is a plain check on verifiable public ad data — not a claim about who is specifically retained on your matter, and not a substitute for discovery.
A client brought me a case. Before the retainer was even signed, my proprietary search surfaced active HIPAA violations — happening in the open, online, right now. Not from discovery. Not from a subpoena. From a search only I know how to run. That's leverage you didn't know you had, found before you'd filed a single page.
25 years in plaintiff-side litigation communications. Before that, a reporter at Dow Jones — I know how a story gets placed because I spent years deciding whether to place one. I answer my own phone; the person you talk to is the person doing the work.
Hopkins is the case people ask about (see above) — full detail and lead counsel's own words are on the Experience page. What matters here is the same thing every time: the lawyers win the case, I work the story, and you always have my direct line.
Case outcomes depend on the specific facts of each matter; past results do not guarantee a similar outcome in future cases.
Send your case name and the defendant — free check, no credit card, no email required. Within 24 hours you'll know what's running against you.
Full 12-point system detail lives on The System page — this is the home-page version, no jargon, no codenames.
I check what's running against your case before your complaint is filed, using the same public-data check described above.
I build the narrative frame your case runs on, so the defense isn't the only one shaping how it's understood.
I personally monitor how the story develops through discovery and motions practice, and brief you the moment something shifts. This is my ongoing work, not an automated feed — you're reaching me, not a dashboard.
Going into mediation or a bellwether window, you know what public narrative pressure is doing to the case, because I've been tracking it the whole way.
Not for every survivor in a nine-thousand-person class — nobody can do that, and anyone who tells you they can is lying to you.
Here's what's actually true: you get me. Direct line, every time you call, no gatekeeper. That's the promise to the firm that retains me, and I keep it at any scale — five clients or five hundred.
The people you represent get something different, and just as real: a system, not a hotline. Structured briefings. Plain answers. Nobody treated like a file number, whether there are five of them or five thousand.
One person can't personally hold nine thousand hands. A system can make sure nobody feels forgotten anyway. That's the entire difference between a promise that breaks under scale and one built for it.
That thirty days is mine. Reporter access: background on leading cases, direct attorney access, response time within the hour.
I work across the full range of outlets a case like yours might need — from business and legal press like the Wall Street Journal and Washington Post, to national platforms like The Daily and Good Morning America, to independent media like The Joe Rogan Experience. Every newsroom works differently, and every case is different — what I bring is knowing which one fits your story, and who to call when it does.
Visit the Media Desk →No parallel file. Engaged through your firm, under privilege, structured as attorney work product from the first conversation.
This work is structured as privileged attorney work product, under counsel's direction, and compliant with Rule 3.6 on trial publicity. I never contact jurors, witnesses, or the venire.
No honest person does. What I guarantee: the defense loses its monopoly on the story.
I lead and personally start every engagement from day one. You always have my direct line. When the volume of an MDL demands scale, I bring in a vetted bench — no one with less than ten years of experience touches your account.
The defense has already mapped your case. No onboarding forms. Text, call, or email directly with the case name and defendant — free check, no credit card, no email required, and you keep it whether or not we ever work together.
Urgent: active litigation crisis or an imminent media drop — text and I will call you back as soon as I can. Standard: expect a personal callback within 8 hours.