Plaintiff Litigation Communications
A verdict is news for a day.
Your record is a story nobody has told.
Stop bringing a press release to a battle.
You get coverage when you file.
You get coverage when you win.
The space between is where the defense operates.
Discovery. Motions practice. Settlement negotiations. The defense is running a story in every one of those rooms. You are not.
They shape the jury pool. They move the press. They set the number before you sit down to negotiate. Their operation does not stop between your filings.
That is a specific and correctable problem.
The Plaintiff Bar
Brings a press release to a knife fight.
Oliver & Ginger
I bring the counter‑operation.
A plaintiff attorney who wins repeatedly should be a source journalists call before the next case — not after.
The Record
The lawyers won the case at Hopkins.
I won the narrative.
The offer was $50 million.
The settlement was $190 million.
Former Dow Jones reporter. Twenty-five years plaintiff-side. The press relationships that move numbers.
The work is always the same: I break through the noise and explain, in kitchen-table terms, what happened, why it matters, and what to do about it. People don't just read it — they become advocates for the people who were harmed. Different sectors. One method.
“Karen finds the intelligence they’re trying to hide. Her media connections are unmatched.”
Jonathan Schochor · Schochor, Federico & Staton
Lead counsel · Reference on file
The System You Are Already Fighting
The defense built a system.
It is running on your case right now.
Retained before the complaint is filed. Builds the legal defense narrative.
Runs the war room. Scenario analysis. Jury research. Third-party positioning.
Manages the public record. Places stories. Controls what the press says.
Handles the financial press. Manages investor and board communications.
Runs the political and regulatory operation. Moves the landscape before trial.
It runs pre-filing. Through discovery. Through motions. Through settlement negotiations. Through verdict. It never stops.
Sitrick is paid to manage the record. We are paid to set it.
VIS was built
to counter it.
One operation.
Pre-filing through verdict.
Always on.
I map the opposition in real time, then build the ground they cannot occupy.
I maintain an active intelligence dashboard that maps the opposition in real time. You will know exactly who they have hired, which reporters they are briefing, and how their narrative is shifting — the moment it happens. It is built from open-source signal — docket activity, press placements, personnel moves — and read for one purpose: leverage at the negotiating table.
I identify the defense's narrative before they brief the reporters — so you are moving on their strategy while they still believe it is a secret.
I build the story the defense cannot legally or publicly occupy — and make it the frame through which every reporter, juror, and adjuster reads the case.
You always have me — I lead and start every engagement personally. When the litigation demands more, I assemble a vetted bench matched to the matter — aviation, environmental, toxic tort, mass tort — none with fewer than ten years. In coordinated proceedings I work to the leadership group and steering committee, and every engagement clears a conflict check against current and former co-counsel before we begin. The lead never changes: me.
The Twelve Capabilities
Each capability counters a specific defense operation. Open any one to see exactly what it does, what it delivers, and what it costs.
You know what's running against your case before you file.
Your client's record is cleared before the defense runs it.
One story. Built before the defense builds theirs.
Real voices saying true things. Nobody paid to say them.
The number at the mediation table moves.
The record is yours. They cannot manage it away.
In the room when case strategy is set. Not called in after.
The record runs in real time while you sleep.
Every plaintiff firm in the MDL sees the same intelligence.
You own the public record before your opponent does.
The 72 hours around a bellwether verdict set the MDL settlement number.
The jury is shaped before voir dire. VIS knows by whom.
Questions
No honest person does — I sell process, not a promised number. What I guarantee is that the defense loses its monopoly on the story. I measure myself in the award, never in press hits.
Bespoke retainers, month-to-month, scaled to the matter. Most engagements run a fraction of the cost of a single day of trial. I quote against your specific case on the first call — never a fixed package.
Me, on every matter, from day one. When the litigation demands scale I add a vetted bench — none under ten years — but the lead never changes, and you always have my direct line.
First opposition map within a week of conflict clearance. By the time we sign the engagement, I have already mapped the opposition and exposed their vulnerabilities. I put that intelligence to work pressing for the strongest possible resolution.
You are fighting blind.
I have the map.
The defense has already mapped your case and briefed the press. Provide your case number, and I will expose their strategy, their comms team, and their playbook.
I work with a limited number of retained clients.
Your record deserves a media strategy that matches it.
The defense is not waiting for you to decide.
All consultations confidential · NDA available on request
karen@oliverandginger.com